Answer:
Economics forces are the factors which consumer willingness and ability to buy goods and services.eg. interest rate, employment,income ,prices,consumer confidence. let us discuss factors one by one
Employment:employment effect the purchasing power, because if you are employed then you have steady income and have much disposable income to spend and a vice a versa will happen if you are unemployed
INCOME: Income is most important factore to determine consumer purchasing decisions. if your income is high then consumer is ready to spend on everything and vice a versa will happen if income is low.
PRICES: Prices also effect the consumer decisions. because if prices of a commodity is high than consumer is not willing to buy that commodity . in simple if prices rises quantity demanded by consumer decreses and if prices decresing quantity demanded by consumer increses
INTEREST RATES:Interst rate influences the cost of borrowings, lower the interest rate ,people are willing to borrow more to spend. while increasing interst rates makes borrowing more costly then people are not willing to spend and move in favour of savings.
CONSUMER CONFIDENCE:If a consumer is confident for future risk and income effect consumer decision.high level of consumer confidence effect consumer willingness to make major purchases like cars laptop etc overall demaand for consumer goods are incresing.and a vice a versa will happen if consumer are not sure for future and income
