Question

Which of the following statements is true of central-route processing? Select one: a. It involves high elaboration on the part of the consumer. b. Consumers' attitudes are based on tangential analysis of the message. c. It is another name for classical conditioning. d. It happens when consumers' motivation is low. e. Consumers form weak attitudes that are not persistent and resistant to change.

Answer 1

Answer:

a. It involves high elaboration on the part of the consumer.

Explanation:

The Central Route Processing is a way to persuasion that aims at convincing consumers on something based on cognitive cues and strong facts rather than superficial or peripheral ones. Due to its nature, this method only works when people are paying attention to the message and are highly motivated to think in the information, to elaborate it and make a decision based on their analysis of the content presented. Therefore, one statement that is true of Central Route Processing is that It involves high elaboration on the part of the consumer.