Question

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential? a firm that manufactures auto parts a firm that provides facility management services to large offices a company that provides Web site development services for small businesses a company that manufactures diagnostic machines for hospitals a firm that manufactures fashionable clothes for teenagers

Answer 1

Answer:

The organization that is likely to use the  multiple-factor index method to estimate the market potential is a firm that manufactures fashionable clothes for teenagers.

Explanation:

The organization that is likely to use the  multiple-factor index method to estimate the market potential is a firm that manufactures fashionable clothes for teenagers because it is a consumer based organization.

Consumer marketers primarily use multiple-factor index method to estimate the market potential.

The information can be collated by a survey, questionnaire, a dedicated database or even through social media advertising target portal.

The rest of the options provided caters for businesses. for example,  a company that provides Web site development services for small businesses. Business to Business marketers prefer to use market build up method.