Question

Apply the classical conditioning principles that were demonstrated in this experiment to the following scenarios. The introduction to this experiment presented you with some advertisements and asked whether you thought Olympic athletes were particularly qualified to be experts in fast food. After all, fast food is not exactly known for its healthiness, and Olympic athletes are often very nutrition-conscious. So why would an advertiser want you to associate their food product with an athlete?

Answer 1

For people to associate their food, not with unhealthy lifestyles but au contraire with lifestyles that Evoque nutrition-consciousness.

As we now, classical conditioning happens thanks to an association. In the olden days, doctors used to advertise cigarettes, for people to see cigarettes as a healthy habit. By associating doctors and cigarettes people will assume that smoking wasn't that bad because a Doctor who is a person concerned with health was recomending them.

The same principle applies here.

Seeing an athlete recommending a certain brand of fast food would make people think that maybe, that particular brand is healthier than others.