Question

Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near the _____ stage of the AIDA model.
a. liking
b. awareness
c. action
d. preference
e. knowledge

Answer 1

Answer: (C) Actions

Explanation:

 The AIDA model is basically refers to the longest serving model that is basically used in the field of marketing. It basically used to describe the sequence of the events that basically occur when the customer are completely aware about the services and products.

AIDA model basically stands for the awareness, interest, desire and the action. So many consumers are aware about the product brands and near to their action stage in the AIDA model. It is also known as sales promotion techniques.