Question

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Answer 1

Answer:

Drive action

Explanation:

Marketing objectives can be defined as goals that are laid down by an organization when promoting its products or services to potential consumers that should be achieved within a given period of time.

Drive Action marketing objective utilizes remarketing and conversion optimizer bidding to push potential customers to purchase a particular product.

Remarketing is a method that is used to connect with individuals who have previously interacted with your website or mobile app. It allows you to position your ads to potential customers as they browse Google or other similar websites, this helps the business to increase their brand awareness or remind them to make a purchase.

Catherine should make use of drive action marketing objective inorder to reengage the visitors.

Answer 2

Answer:

Drive action marketing objective

Explanation:

Catherina should choose the drive action marketing objective in order to re-engage with these visitors.

Drive action marketing objective is used to show your ads to potential customers who have already visited your site or completed an online form.

Drive Action objective is effective in finding customers that are very close to making a purchase.

The Drive Action objective helps to maintain the influence of your business and produce more engagement If you’re trying to close a sale or keep a conversation going with customers who are ready to act that is customers who are ready to buy.