Answer:
$190,000
Explanation:
Regis produces 30,000 plugs per year and its overhead costs are $8, so their variable costs are $28 per plug (=$36 - $8).
Orlan offers to sell them the same plugs at $33 per plug, which means that Regis will be paying $5 more per plug than its own variable costs.
Regis costs will increase $5 x 30,000 = $150,000 per year.
Its fixed costs will decrease by $60,000 if they decide to purchase the plugs.
Plus it can rent the facilities at XXX per year? since it plans to have $100,000 in net savings per year:
$100,000 = $60,000 + XXX - $150,000
$100,000 = XXX - $90,000
XXX = $190,000
Answer:
b. dividing a market into several smaller groups of buyers with similar characteristics
Explanation:
The aim of market segmentation is to increase the revenue a seller earns.
For example, if a seller segments buyers based on their price elasticity, the seller can charge a higher price to the group with the less elastic demand and a lower price for those with a more elastic demand.
Also, if a seller segments buyers based on their willingness to pay, the seller can charge higher for the group with a higher willingness to pay and charge lower for the group with the lower willingness to pay. This is done with the aim of eliminating consumer surplus.
Segmentation is done to maximise profit of the seller.
Monopolies are usually able to practice segmentation more successfully.
I hope my answer helps you
The overall purpose of differentiation is letter e, to create superior customer value. It is because differentiation is being defined as a way of making products to be more appealing or attractive in means of using unique qualities that may be of the customer's taste in a way of creating customer value.
