Christie has just started with a travel agency, and she has been offering clients and prospective clients a range of packaged to
urs. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Peter, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Peter's approach is based on:
Value Co-creation is know as or referred to as the business strategy, under which one tends to encourages and promotes active participation or involvement from consumers and other customer in order to create an on-demand and also made-to-order commodities. With co-creation of value, the consumers tend to get exactly or almost exactly what they need and thus have contribution in making that happen.
