Assess organizational resources and evaluate risks and opportunities, It is this step in the marketing planning process that best corresponds to the articulation of a 10% increase in sales.
The marketing planning process is a methodical strategy for achieving marketing objectives. The marketing planning process includes the following steps: scenario analysis, goal-setting, strategy formulation, action programme development, implementation, control, review, and assessment. All of the managerial tasks of the company are coordinated with the aid of marketing planning process. In order to accomplish the general aims and goals of the company, it not only assists in coordinating the work of its own department but also in coordinating the managerial operations of every other department. Market penetration strategy, market development strategy, product development strategy, and diversification strategy are the four different types of the marketing planning processes.
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Bonds payable that are <u>long-term obligations</u> are typically recorded on the balance sheet.
<h3><u>How do long-term liabilities work?</u></h3>
Long-term liabilities are debts owed by a business that won't be paid off for at least a year. To give a clearer picture of a company's present liquidity and its capacity to meet its obligations as they come due, the current part of long-term debt is broken out separately from other debt.
Long-term liabilities are also referred to as noncurrent liabilities or long-term debt. The balance sheet's part that may include debentures, loans, deferred tax liabilities, and pension obligations is where long-term liabilities are stated following more immediate liabilities.
Liabilities that are greater than one year in duration or that are not due within the next 12 months are referred to as long-term liabilities. The time it takes a business to convert its inventory into cash is known as its operational cycle.
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