No, A speaker should not minimize his or her use of nonverbal communication.
A nonverbal communication is a mode of communication that uses body language, distance or physical appearance of voice or touch. So when a person is delivering a speech to an audience, he should use the nonverbal communication along with the verbal speech. That would increase the power in his words. It is said that a picture is worth a hundred words. So when a speaker is using the body language along with the words from his mouth, a complete picture is there for the audience. This will enhance his communication.
The process of evaluation of a creative product is usually subjective; The advertising or brand manager relies on qualitative considerations for evaluation.
Evaluation is the process of critically evaluating a program. It collects and analyzes information about the program's activities, characteristics and outcomes. Its purpose is to make decisions about the program, improve its effectiveness, and inform programming decisions