Question

Beth has been searching for the right sunscreen lotion for her skin type. She tries a few brands, but none of them suit her sensitive skin. When Beth finally finds the right sunscreen, she makes it a point to tell all her close friends about how good the product is. The given scenario is an example of _____.
a. dissociated self-schema
b. amplified word-of-mouth
c. organic word-of-mouth
d. separated self-schema

Answer 1

Answer:

The correct answer is C

Explanation:

Word of mouth is defined as the advertisers and marketers who seek to establish or create something worth talking regarding and then actively encourage the people to talk regarding it.

Organic word of mouth (termed as Organic WOM), is defined as the word of mouth that naturally happen, when the person become himself the advocate as they are happy with the product and have a desire to share the support.

So, in this case, the beth who searching fro lotion tries few brands, but when she finally finds the product or lotion which suits her skin. She tells her close friends regarding it. Therefore, it is an example of Organic Word of Mouth.