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jekas [21]
3 years ago
5

​________ is the second step in the target marketing process. in this​ step, marketers evaluate segments and decide which segmen

t to go after.
Business
1 answer:
LenKa [72]3 years ago
5 0

Targeting is the second step in the target marketing process. in this​ step, marketers evaluate segments and decide which segment to go after.

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Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee sh
Blizzard [7]

Answer:

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Explanation:

  • The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
  • The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
  • The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
  • Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
  • So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
5 0
3 years ago
Smart Stream Inc. uses the product cost method of applying the cost-plus approach to product pricing. The costs of producing and
weqwewe [10]

Answer:

A. $2,400,000

B. $36

C. $49

Explanation:

Base on the scenario been described in the question, we can use the following method to solve the given problem

a. Ascertain the variable costs and the variable cost amount per unit for the production and sale of 10,000 cellular phones:

The total variable cost = $2,400,000

Variable cost per unit =$240

help_outline

fullscreen

b. Ascertain the variable cost mark-up percentage for cellular phones:

Compute the desired ROI per unit:

help_outline

fullscreen

Compute the Fixed co

An attached image in given for the calculations

4 0
3 years ago
A company had service revenue of $257,000, rent expense of $10,700, utility expense of $4,200, salary expense of $19,200, deprec
Reil [10]

Answer:

Income summary has a $208,630 credit balance before being closed

Explanation:

The closing entries should be:

Dr Service revenue 257,000

    Cr Income summary 257,000

Dr Income summary 48,370

    Cr Rent expense 10,700

    Cr Utility expense 4,200

    Cr Salary expense 19,200

    Cr Depreciation expense 9,700

    Cr Advertising expense 4,570

Income summary

Debit               Credit

<u>18,370             257,000</u>

                       208,630

In order to close income summary:

Dr Income summary 208,630

    Cr Retained earnings 208,630

If you want to close dividends:

Dr Retained earnings 18,700

    Cr Dividends 18,700

7 0
3 years ago
When applying the characteristics of business buyer behavior, which event is not an example?
Anarel [89]

I'm on the same question right now. I wanna say C, <em>Black & Decker sells its power tools directly to consumers on the Internet.</em>

The question asks about business buyer behavior which is pretty much businesses buying and selling to eachother. Lowe's is involved with Whirlpool brand items, Kroger is involved with purchasing items from other businesses/suppliers, and Kellogg is selling their product to other grocery stores (businesses).

Black & Decker isn't involved with any other businesses.

Anyways, I'd say C :)

EDIT: it is C, 100%. Just finished

5 0
3 years ago
Read 2 more answers
You have $100,000 to invest in a portfolio containing Stock X and Stock Y. Your goal is to create a portfolio that has an expect
____ [38]

Answer:

a. Amount to invest in Y

The amount that will be invested in Stock Y should be such that the expected return of the portfolio would equal 12.1%.

This would be determined by the weights of the stock.

Assume the weight to be invested in X is x.

Portfolio return = (weight of X * Return of X) + (weight of Y * Return of Y)

12.1% = (x * 10.28%) + ( (1 - x) * 7.52%)

0.121 = 0.1028x + 0.0752 - 0.0752x

0.121 - 0.0752 = 0.1028x - 0.0752x

0.0458 = 0.0276x

x = 0.0458 / 0.0276

= 1.6594

Weight in stock Y:

= 1 - 1.6594

= -0.6594

Amount to invest in Y:

= -0.6594 * 100,000

= -$65,940

b. Portfolio beta

It will be a weighted average of the betas of the two stocks:

= (Weight of stock X * Stock X Beta) + ( Weight of stock Y * Stock Y beta)

= (1.6594 * 1.20) + (-0.6594 * 0.80)

= 1.46

5 0
3 years ago
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