Answer: Nike
Explanation:
Brand Repositioning is a strategy adopted by brands to reach out to more customers by redefining what the company is about. This is geared at making the customers see how the products relate to them.
Nike is an example of a brand that has undergone repositioning due to insufficient sales and changing demographics.
During the last lap of the 1980's, the company had just suffered a major blow in their financial status which led to sales contraction and the laying off of many workers. This led to a series of discussions between heads of advertising and marketing on how to reposition the brand.
Finally, they tapped into the benefits of sports merged with the values and aim of the company of reaching out to everyone, to create the Just do it campaign which had a really positive impact on sales.
<span>The economic resources that are owned by a business are called stockholders' equity.
False</span>
Answer:
5.7
Explanation:
The contribution margin characterizes the marginal profit per unit of sales. The indicator is useful in various calculations, and can be used as a measure of operational leverage. As a rule, low values of the indicator are characteristic in labor-intensive sectors, high - in capital-intensive industry.
We have these data:
-contribution margin (CM) : $78,090
-net income (NI) :$13,700
-the degree of operating leverage (DoL) : ?
DoL=CM/NI= 78090/13700=5.7
Answer:
Explanation:
The journal entry to record the bad debt expense is shown below:
Bad debt expense A/c Dr $19,340
To Allowance for doubtful debts $19,340
(Being estimated uncollectible amount is recorded)
For recording this journal entry, we debited the bad debt expense account and credited the Allowance for doubtful debts so that the amount is correctly recorded in the correct item.
