Question

According to a major study commissioned by the advertising research foundation (arf, the information and advice consumers need to make a purchase comes to them unsolicited when they are in a(n _____ shopping mode.

Answer 1

According to a major study commissioned by the Advertising Research Foundation, the information and advice consumers need to make a purchase comes to them unsolicited when they are in a passive shopping mode. There are two kinds of shopping mode which represent consumers' behavior. Passive and active are these two kinds. Consumers who do not actively seek the information is passive customers. Thus passive is the suitable answer.