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viktelen [127]
3 years ago
10

The ________ model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement pro

duct for which there is a high amount of differentiation among competing brands.
Social Studies
1 answer:
nirvana33 [79]3 years ago
6 0

Answer:

Dissonance/attribute

Explanation:

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