Question

Annie, a marketing manager, is worried her firm is doing a poor job of managing the movement of finished products to the final consumer. If she is right, the company should work to improve its_________.

Answer 1

The company should improve their distribution management.

Explanation:

Distribution management describes the process of managing the transport of goods from the supplier or retailer to the point of purchase.  

It is an overriding term that applies to a number of activities and methods, such as packaging, stock, warehousing, supply chain, and transportation.

For the business ' financial success and corporate success, the adoption of a distribution management strategy is crucial.  

Distribution management helps to maintain organization and satisfies customers.

The basic idea of distribution management as a marketing tool is that distribution management takes place in an environment that also includes the following aspects:

Product, Price, Promotion and placement (4 P’s)