The company should improve their distribution management.
<u>Explanation:
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Distribution management describes the process of managing the transport of goods from the supplier or retailer to the point of purchase.
It is an overriding term that applies to a number of activities and methods, such as packaging, stock, warehousing, supply chain, and transportation.
For the business ' financial success and corporate success, the adoption of a distribution management strategy is crucial.
Distribution management helps to maintain organization and satisfies customers.
The basic idea of distribution management as a marketing tool is that distribution management takes place in an environment that also includes the following aspects:
Product, Price, Promotion and placement (4 P’s)
