Some share the belief in Jesus/God, and Buddha, e.g Catholics, Buddhists, Christians
They share these commonalities because these beliefs are one and the same, just different names and rituals.
Answer: collective consciousness.
The concept of "collective consciousness" was developed by Emile Durkheim in his <em>The Division of Labour in Society</em> in 1893.
The concept refers to a set of ideas, practices or beliefs that are shared by all members in society and act as a unifying force.
It is more costly and harder to put in place as consumers are usually lazy.
It was a type of toothpaste which contained crushed rock salt, iris flowers, pepper, and mint which would result to a paste when water was added