<span>A niche strategy has competitive advantages,
such as it is suitable for small companies with
limited resources. It can be used in a limited geographic area and
product line is focused on a specific product. In contrast, with </span><span>product/service differentiation, there is a big difference, in which,
there is a strong dealer networks, consistent product reliability, with credible
image and various brands name and services.</span>
Answer:
E. Two- Step approach to direct marketing
Explanation:
The two step approach is a form of direct marketing that involves two steps or procedures. The first step is compose of designing to screen or qualifying potential buyers. While the second step is the responsibility of generating response. In this approach, multiple efforts/steps are used in generating responses. In this scenario, the first effort done by the company was using telemarketing to inform the potential buyers on their products. While the second effort was placing s website that contains a form in which buyers can use in purchasing products.
Answer:
Once you have identified your purpose, profiled your audience, and selected your channel, your final prewriting task is to adapt your message to your audience.
Explanation:
For each of the given sentences, correct answers are as follows:-
1. Option b is correct: Your credit application has been approved. Enclosed you'll find your new credit card.
2. Option a is correct: To activate your Miso card, just call the authorization number on the sticker.
3. Option c is correct: Thank you for choosing Miso Bank for your credit card needs.
Most-Bias free statement is option c: Ms. Sutherland is always on time
Answer:
6%
Explanation:
Current interest rate on one year bond = 5%
Forward interest rate on one year bond = 7%
To Calculate the interest rate on two year bond we use this:
Interest rate = [Current interest rate on one year bond + Forward interest rate on one year bond]/2
Interest rate = [5 + 7]/2 = 12/2 = 6%
Therefore,
The interest rate on two-year bond is equal to 6%.
Answer:
d. Assessment of goal attainment
Explanation:
In cases where an alliance occurs between a parent firm and a subsidiary, the parent firm subjectively measures performance by assessing the extent to which the alliance has contributed to achieving the organization's goals.
