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Oksi-84 [34.3K]
3 years ago
15

Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chai

ns, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using:________.
A) sweeps marketing.
B) direct marketing in combination with support media.
C) specialty advertising.
D) the one-step approach to direct marketing.
E) the two-step approach to direct marketing.
Business
2 answers:
Tanya [424]3 years ago
7 0

Answer:Two step approach to marketing

Explanation:

Andru [333]3 years ago
3 0

Answer:

E. Two- Step approach to direct marketing

Explanation:

The two step approach is a form of direct marketing that involves two steps or procedures. The first step is compose of designing to screen or qualifying potential buyers. While the second step is the responsibility of generating response. In this approach, multiple efforts/steps are used in generating responses. In this scenario, the first effort done by the company was using telemarketing to inform the potential buyers on their products. While the second effort was placing s website that contains a form in which buyers can use in purchasing products.

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Which of the following is NOT considered a trend in marketing?
den301095 [7]

Answer:

C

Explanation:

Because that would not make any sense of "distributive marketing

3 0
3 years ago
Suppose the economy is experiencing an output gap of –3%. a. Select each response that indicates how monetary policy or fiscal p
igor_vitrenko [27]

Answer:

Suppose the economy is experiencing an output gap of –3%

a. Monetary policy or fiscal policy can be used to raise actual output toward potential output when:

The government can increase its spending or reduce taxes, which will shift the IS curve to the right and increase GDP.

The Fed can reduce the interest rate, which will shift the MP curve down and increase GDP.

b. The policies identified in part a,

can be used together to raise actual output toward potential output.

Explanation:

Investment-Savings (IS) curve shows all the levels of interest rates and output (GDP) at which an economy's total desired investment (I) equals its total desired saving (S).  This equilibrium can be achieved at a level of interest rate that maximizes output.  The IS curve slopes downward, and to the right because at a lower interest rate, investment is higher, which produces more total output (GDP) for the economy.

7 0
2 years ago
The Massoud Consulting Group reported net income of $1,376,000 for its fiscal year ended December 31, 2021. In addition, during
White raven [17]

Answer:

Statement of Comprehensive Income for 2021;

Net Income = $1,376,000

Other Comprehensive income (loss):-

Foreign Currency Translation Gain (Net of Tax):

= $350,000 - 25% of $350,000

= $350,000 - $87,500

= $262,500

Unrealized losses on investment securities (Net of tax):

= $90,000 - 25% of $90,000

= $90,000 - $22,500

= ($67,500)

Total other Comprehensive income:

= Foreign Currency Translation Gain (Net of Tax) + Unrealized losses on investment securities (Net of tax)

= $262,500 + ($67,500)

= $262,500 - $67,500

= $195,000

Comprehensive Income = Net Income + Total other Comprehensive income

                                        =  $1,376,000 + $195,000

                                        = $1,571,000

8 0
3 years ago
AutomatedFry Inc. is the leading manufacturer of ventless deep fryers. It has developed a new high-capacity fryer. To identify t
Tems11 [23]

Answer:

Lead generation.

Explanation:

Selling process can be defined as the steps which must be taken by a sales representative when selling a particular product. The selling process begins with identification of potential customers that are willing to purchase the product.

Lead generation is the process of getting customers to buy a product, It involves creating an awareness of the product. This is the initial stage of a selling process.

Lead generation begins with identifying the group of customers to sell to, marketing your products through different mediums, maintaining constant communication with the customers.

4 0
3 years ago
If, in the market for money, the amount of money supplied exceeds the amount of money households and businesses want to hold, th
Sloan [31]

If, in the market for money, the amount of money supplied exceeds the amount of money households and businesses want to hold, the interest rate will  rise, causing households and businesses to hold less money.

Option A

<u>Explanation: </u>

Fiscal policy is the central bank's macroeconomic policy. This covers the supply of money and interest rate control and is also the demand-side economic strategy of a country's government for achieving macroeconomic targets such as inflation, investment, productivity, and liquidity.

If the required quantity is above the amount given, people sell the property to obtain money like bonds. It leads to an increase in bond supply, a drop in bond prices and a higher market interest rate. If the volume supplied meets the necessary number, capital is increasing by purchasing a certain property, such as bonds.

The supply of money meets the demand for money, and the real rate of interest is higher than the number of equilibrium.

7 0
2 years ago
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