Question

Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chains, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using:________.
A) sweeps marketing.
B) direct marketing in combination with support media.
C) specialty advertising.
D) the one-step approach to direct marketing.
E) the two-step approach to direct marketing.

Answer 1

Answer:Two step approach to marketing

Explanation:

Answer 2

Answer:

E. Two- Step approach to direct marketing

Explanation:

The two step approach is a form of direct marketing that involves two steps or procedures. The first step is compose of designing to screen or qualifying potential buyers. While the second step is the responsibility of generating response. In this approach, multiple efforts/steps are used in generating responses. In this scenario, the first effort done by the company was using telemarketing to inform the potential buyers on their products. While the second effort was placing s website that contains a form in which buyers can use in purchasing products.