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Oksi-84 [34.3K]
3 years ago
15

Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chai

ns, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using:________.
A) sweeps marketing.
B) direct marketing in combination with support media.
C) specialty advertising.
D) the one-step approach to direct marketing.
E) the two-step approach to direct marketing.
Business
2 answers:
Tanya [424]3 years ago
7 0

Answer:Two step approach to marketing

Explanation:

Andru [333]3 years ago
3 0

Answer:

E. Two- Step approach to direct marketing

Explanation:

The two step approach is a form of direct marketing that involves two steps or procedures. The first step is compose of designing to screen or qualifying potential buyers. While the second step is the responsibility of generating response. In this approach, multiple efforts/steps are used in generating responses. In this scenario, the first effort done by the company was using telemarketing to inform the potential buyers on their products. While the second effort was placing s website that contains a form in which buyers can use in purchasing products.

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Alex receives a raise at work and continues to work the same number of hours each week. what is the most likely way that his dem
Murljashka [212]

An inferior good is a type of welfare whose demand decreases when consumer income increases or demand increases when consumer income decreases. Therefore, if a consumer considers shirts to be inferior goods, the way he will stop consuming it will be when there is a real increase in his income.

In the case narrated, Alex had an increase in salary and remained working for the same number of hours. This means that with the same job, he will have a higher income, meaning there was a real increase in Alex's income. If he considers the $ 3 shirts a much lower asset, he will lessen the demand for it.

3 0
3 years ago
Read 2 more answers
Purchases Journal The following purchase transactions occurred during March for Rehoboth, Inc.:
gtnhenbr [62]

Answer:

See the explanation section.

Explanation:

Mar. 4    Cleaning supplies debit = $77

Accounts payable - Health-Rite Supplies credit = $77

<em>To record the purchase of supplies.</em>

Mar. 19   Office equipment Debit = $3,750

Accounts payable - office Warehouse Credit = $3,750

<em>To record the purchase of office equipment on account.</em>

Mar. 23   Cleaning supplies Debit = $224

Accounts payable - Rubble Supplies Credit = $224

<em>To record the purchase of supplies.</em>

3 0
3 years ago
Suppose that the quantity of DVD players sold increased from 200 to 400 when the price fell from $225 to $175. Over this price r
Nataly_w [17]

Answer:

Option D.

Explanation:

Given information:

Q_1=200, Q_2=400

P_1=225, P_2=175

Formula for price elasticity of demand is

E_d=\frac{Q_2-Q_1}{P_2-P_1}\times \frac{P_1+P_2}{Q_1+Q_2}

Substitute the given values in the above formula.

E_d=\frac{400-200}{175-225}\times \frac{225+175}{200+400}

E_d=\frac{200}{-50}\times \frac{400}{600}

E_d=-\frac{8}{3}

E_d\approx -2.67

Absolute value is

|E_d|= |-2.67|=2.67

The absolute value of the price elasticity of demand for DVD players is 2.67.

Therefore, the correct option is D.

6 0
3 years ago
The following information was taken from the income statement and balance sheet of The Perryman Company for the years 2018 and 2
puteri [66]

Answer:

a. Net profit margin for 2019 = 35.93%

b. Asset turnover for 2019 = 0.29 times

c. Return on assets = 10.24%

Explanation:

Note: This question is not complete. The complete question is thereore provided before answering the question as follows:

The following information was taken from the income statement and balance sheet of The Perryman Company for the years 2018 and 2019:

                                                 2019                2018

Sales revenues                     $590,000       $574,000

Net income                               212,000          184,000

Total assets                            2,142,000      1,998,000

Total stockholders’ equity        712,000        690,000

Compute the following ratios for 2019:

Net profit margin

Asset turnover

Return on assets

The answers are now explained as follows:

a. Net profit margin for 2019

This can be calculated as follows:

Net profit margin for 2019 = Net income in 2019 / Sales revenues in 2019 = $212,000 / $590,000 = 0.3593, or 35.93%

b. Asset turnover for 2019

This can be calculated as follows:

Asset turnover for 2019 = Sales revenues / Average total assets = Sales revenues in 2019 / ((Total assets in 2019 + Total assets in 2018) / 2) = $590,000 / (($2,142,000 + $1,998,000) / 2) = 0.29 times

c. Return on assets for 2019

This can be calculated as follows:

Return on assets = Net income / Average total assets = Net income in 2019 / ((Total assets in 2019 + Total assets in 2018) / 2) = $212,000 / (($2,142,000 + $1,998,000) / 2) = 0.1024, or 10.24%

4 0
3 years ago
A key use of a customer survey used in the operations consulting phase of problem definition is customer loyalty analysis. True
Marina86 [1]

Answer: True

Explanation: The operations consulting is the evaluation of the operational situation of the company, this helps us to improve the processes. If a customer survey is carried out, for example, regarding the quality of the products and the result is that raw materials or prices must be modified, if corrective measures are made, it is possible that customer satisfaction increases and therefore the fidelity.

8 0
3 years ago
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