Correct/Complete Question:
Product planners consider products and services on three levels. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
A) actual product
B) augmented product
C) core customer value
D) co-branding
E) exchange
Answer:
C, core customer value
Explanation:
Core customer value simply refers to what a customer is getting in a product as value for their money. It is one of the three important levels (alonside actual product and augumented product) on which product planners think about products and services production.
In establishing core customer value, the manufacturer has to develop features, brand, name, design, quality, quantity, etc in such a way that the product is valuable and satisfies customer's needs and/or expectations.
Cheers.
Answer:
A. Consists of constructing a hierarchy of criteria and subcriteria.
Explanation:
The Analytical Hierarchy process was developed by Thomas Saaty for use by organizations seeking to make very complex decisions. The first step in this approach involves the breakdown of the problem into criteria and sub-criteria. The reason for this breakdown is to ensure a smoother analysis of the problem.
After these alternatives are developed comparisons are made of the different criteria using data obtained from them or human reasoning and perceptions. The next step is the compilation of the numerical probability of the alternatives which is a rigorous process.
Answer:
Conflict
Explanation:
Please refer below the complete question, there were following options
functionalist
conflict
symbolic interactionist
agrarian
Answer:
The maximizing profit strategy
Explanation:
When companies decides to use mathematical process in determining pricing, they are opting for profit maximizing strategy. Profit maximization is the situation in sales whereby profit are highest. Calculus is usually used in calculating the profit maximizing number of units produced. The level of output chosen for profit maximization is when the marginal cost equals the marginal revenue. This is the level at which the price is determined. Profit maximization analysis is a mathematical approach that helps organizations determine the price and output level that returns the greatest amount of profit.
