Question

Part of Honest Tea’s mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two "disruptive innovations" this company has made to support this goal. When Honest Tea decided to become a division of Coca-Cola, many employees and customers expressed resistance to that change. Based on what you know about the two companies, why do you think people might have resisted this change? Of the implementation tactics described in the text, which tactics did Honest Tea’s leaders most likely use to overcome that resistance?

Answer 1

Answer and Explanation:

An innovation that generates a different market as well as interest through the positioning of a predecessor or its web becomes referred to as "Disruptive innovation". It eliminates the prior marketplace through generates a future or modern market and their alliances.

Honest Tea organization has launched dynamic capability services to satisfy its goal of providing healthy food options.

There are two types of disruptive innovation such as:

1. Honest Tea technology has reduced the sugar element through its beverages by taking into account consumer tastes as opposed to just about any other businesses that are accepted by consumers. The traditional retail structure is being displaced or modernized.  
2. Summer cooling drinks with juices blends without processed sugar were also implemented.