Question

Henry conducted a survey on an ad done by his company. In the survey, he asked people to evaluate the ad and state whether they found it
extremely poor, poor, good, very good, or excellent. What kind of test is Henry conducting in this survey?
O A day-after recall test
OB.
interview test
Oc rating scale test
OD. open-ended test

Answer 1

Answer:

C. rating scale test.

Explanation:

In a rating scale test, respondents are asked by researchers to rate either their products, services, or work on a scale, say one to ten. This type of test is used by researchers when they want respondents to place value on the features,products,service as contained in the questionnaire.

This type of test is also used to assess performance of employees, products,services etc inorder to achieve a particular goal.

Rating scale is also used to get more information about comparisons between two values hence an important survey method.