Question

As a sales rep for an eyewear company, Gemma, frequently relies on the marketing department for information and materials. When using customer satisfaction to judge the success of their company, Gemma's managers should _________.A) consider Gemma's satisfaction only if she has worked in the same job for at least two
B) take Gemma's satisfaction into account, because customers can be internal as well as
C) consider Gemma satisfaction, but place less emphasis on it than on the satisfaction of a stockholder,since she is an external costumer.
D) ignore Gemma's satisfaction, since she is an employee rather than a customer.

Answer 1

Answer:

B) take Gemma's satisfaction into account, because customers can be internal as well as external.

Explanation:

Customer satisfaction surveys involve both internal and external customers. Internal customers are the employees of the company. They can provide valuable feedback as they interact with the customer and can easily identify areas where products are failing to meet customer needs.

So Gemma's satisfaction should be taken into account too as customers can be external or internal.

External customers are those that are not employed or have interest in the company.