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slega [8]
2 years ago
12

Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this migh

t be a good investment. That is, discuss the reasons why celebrity endorsers are effective. Use a specific product or service to explain your answer (do not include example from text book). Make sure to use clear and concise formatting with bold, underline bullets (points will be deducted for lack of formatting).
Business
1 answer:
Ede4ka [16]2 years ago
7 0

Explanation:

There are several reasons involved in the reasons why large companies hire celebrities to appear in their marketing communications.

<u>Strategically, using a celebrity on the media can attract attention to the company, due to the large number of people who are curious and are influenced by the values ​​and habits of a certain celebrity, in addition to transmitting reliability to a product or service, which generates attraction of target audience for the brand. Other advantages involved are that celebrities add value to the ad. </u>

However, to be an effective marketing strategy, it is necessary that the profile and lifestyle of the celebrity are consistent with the values ​​of the company and its target audience, so that an accurate communication that brings success to the company can be transmitted.

A product or service that uses celebrities in its ads is the company Calvin Klein, which prints billboards with celebrities wearing their pieces in various appropriate locations, which is a strategy that adds value to the product, and makes the company recognized and strong market positioning.

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Consider the following costs incurred in a recent period:Direct Materials $33,000Depreciation on Factory Equipment $12,000Factor
asambeis [7]

Answer:

$37,000

Explanation:

The following costs were incurred in a recent period

Direct Materials $33,000

Depreciation on Factory Equipment $12,000

Factory Janitor's Salary $23,000

Direct Labor $28,000

Utilities for Factory $9,000

Selling Expenses $16,000

Production Supervisor's Salary $34,000

Administrative Expenses $21,000

Therefore, the total amount of period cost can be calculated as follows

Total amount of period costs = Selling expenses + administrative expenses

= $16,000 + $21,000

= $37,000

Hence the total amount of period costs for the above period is $37,000

4 0
2 years ago
Read 2 more answers
Assume that each unit demanded generates $70 in revenue and that each unit ordered costs $50. How much will the company gain or
Vanyuwa [196]

Answer:

Note: The full question is attached as picture below

a. Let X is denoted as company’s monthly demand, P(X=x) is denoted as the probability of the company’s monthly demand.

The expected value is obtained below:

E(X) = (300*0.20) + (400*0.30) + (500*0.35) + (600*0.15)

E(X) = 60+120+175+90

E(X) = 445

b. The expected value of the monthly demand is 445. The each unit demands the revenue to generate is $70 and their cost is $50.

The gain/loss of the company = (300*(70−50)) - (145*50)

The gain/loss of the company = (300*20) - (145*50)

The gain/loss of the company = 6,000 - 7,250

The gain/loss of the company =−$1,250(Loss)

4 0
2 years ago
A company is setting its direct materials and direct labor standards for its leading product. Direct materials cost from the sup
podryga [215]

Direct Material Cost Per Square Foot= 8+.1= 8.1 per square foot.

5 0
3 years ago
Which of the accounts are decreased on the debit side and increased on the credit side?
Allushta [10]

Answer: D. Liabilities, stockholders' equity, and revenues.

Explanation: In case of liabilities and equity increase by credit because they are the funds with which the company has to finance the assets according to the balance sheet. Example: Accounts payable suppliers, share capital of shareholders.

Revenues correspond to the income statement and also increase in credit. Example: Revenue from sales, income from commissions.

7 0
3 years ago
Cost __________ is a major advantage of outsourcing project work because companies can secure competitive prices for contracted
Katarina [22]

Cost reduction is a major advantage of outsourcing project work because companies can secure competitive prices for contracted services, especially if the work can be outsourced offshore.

Outsourcing is a business practice of employing a third party to take over tasks that were originally performed by direct employees of a company. Outsourcing is usually done as a cost reduction method including but not limited to salaries, technology, expertise, taxes, and equipment. This is possible because different organizations have different compensation structures for their employees which allows the outsourcing company to secure competitive prices for the contracted services.

Offshore outsourcing is generally an even more lucrative option as it offers expertise from around the globe, quality services with lower costs due to different costs of living, and around-the-clock services due to different time zones among other benefits.

When used properly, outsourcing is a highly effective strategy for cost reduction and provides a competitive advantage.

You can learn more about cost reduction at

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4 0
1 year ago
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