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slega [8]
3 years ago
12

Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this migh

t be a good investment. That is, discuss the reasons why celebrity endorsers are effective. Use a specific product or service to explain your answer (do not include example from text book). Make sure to use clear and concise formatting with bold, underline bullets (points will be deducted for lack of formatting).
Business
1 answer:
Ede4ka [16]3 years ago
7 0

Explanation:

There are several reasons involved in the reasons why large companies hire celebrities to appear in their marketing communications.

<u>Strategically, using a celebrity on the media can attract attention to the company, due to the large number of people who are curious and are influenced by the values ​​and habits of a certain celebrity, in addition to transmitting reliability to a product or service, which generates attraction of target audience for the brand. Other advantages involved are that celebrities add value to the ad. </u>

However, to be an effective marketing strategy, it is necessary that the profile and lifestyle of the celebrity are consistent with the values ​​of the company and its target audience, so that an accurate communication that brings success to the company can be transmitted.

A product or service that uses celebrities in its ads is the company Calvin Klein, which prints billboards with celebrities wearing their pieces in various appropriate locations, which is a strategy that adds value to the product, and makes the company recognized and strong market positioning.

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Answer:

The correct answer is C.

Explanation:

Giving the following information:

90 are retired or homemakers; 60 have full-time employment; 20 have part-time employment; 20 do not have employment, but are actively looking for employment; and 10 would like employment but do not have employment and are not actively looking for employment.

Total labor force= 60 + 20 + 20= 100

Unemployed= 20

Unemployment rate= (20/100)*100= 20%

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Whether a firm has growth or value and how this firm characteristic affects an estimate of the cost of equity is called the ____
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What do you understand by the term problem? Discuss<br>plz answer it fast!
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If a family spends its entire budget in a given time frame, the family can afford either 10 restaurant meals or 30 home meals. A
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The opportunity cost of one extra restaurant meal in the time frame is 3 home meals.

<h3>What is opportunity cost?</h3>

Opportunity cost of the next best option forgone when one alternative is chosen over other alternatives. When the family chooses to go for the restaurant meal, they forgo the opportunity for a home meal.

Opportunity cost  = 30 / 10 = 3

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7 0
2 years ago
Perit Industries has $135,000 to invest. The company is trying to decide between two alternative uses of the funds. The alternat
Juli2301 [7.4K]

Answer:

1. Net present value of Project A = -41,449.96

2. Net present value of Project B = $143,746.85

3. I would recommend that company accept Project B.

Explanation:

Note: This question is not complete as the requirement are omitted. The requirements are therefore provided to complete the question before answering it as follows:

Perit Industries has $135,000 to invest. The company is trying to decide between two alternative uses of the funds. The alternatives are:

                                                                       Project A           Project B

Cost of equipment required                         $ 135,000                $ 0

Working capital investment required                 $ 0               $ 135,000

Annual cash inflows                                       $ 25,000           $ 63,000

Salvage value of equipment in six years        $ 9,800                $ 0

Life of the project 6 years 6 years

The working capital needed for project B will be released at the end of six years for investment elsewhere. Perit Industries’ discount rate is 17%.

Required:

1. Compute the net present value of Project A. (Enter negative values with a minus sign. Round your final answer to the nearest whole dollar amount.)

2. Compute the net present value of Project B. (Enter negative values with a minus sign. Round your final answer to the nearest whole dollar amount.)

3. Which investment alternative (if either) would you recommend that the company accept?

The explanation of the answers is now provided as follows:

1. Compute the net present value of Project A. (Enter negative values with a minus sign. Round your final answer to the nearest whole dollar amount.)

Cost of equipment required = $135,000

Using the formula for calculating the present value of an ordinary annuity, the present value (PV) of the annual cash inflows can be calculated as follows:

PV of annual cash inflow = Annual cash inflow * (1 - (1 / (1 + discount rate))^Project life) / discount rate) = $25,000 * ((1 - (1 / (1 + 0.17))^6) / 0.17) = $89,729.62

The present value (PV) of the salvage value can be calculated as follows:

PV of salvage value = Salvage value / (1 + + discount rate)^Project life = $9,800 / (1 + 0.17)^6 = $3,820.42

Net present value of Project A = PV of annual cash inflow + PV of salvage value - Cost of equipment required = $89,729.62 + $3,820.42 - $135,000 = -41,449.96

2. Compute the net present value of Project B. (Enter negative values with a minus sign. Round your final answer to the nearest whole dollar amount.)

Working capital investment required = $135,000

Using the formula for calculating the present value of an ordinary annuity, the present value (PV) of the annual cash inflows can be calculated as follows:

PV of annual cash inflow = Annual cash inflow * (1 - (1 / (1 + discount rate))^Project life) / discount rate) = $63,000 * ((1 - (1 / (1 + 0.17))^6) / 0.17) = $226,118.64

The present value (PV) of the Working capital investment required can be calculated as follows:

PV of Working capital investment required = Working capital investment required / (1 + + discount rate)^Project life = $135,000 / (1 + 0.17)^6 = $52,628.21

Net present value of Project B = PV of annual cash inflow + PV of Working capital investment required - Working capital investment required = = $226,118.64 + $52,628.21 - $135,000 = $143,746.85

3. Which investment alternative (if either) would you recommend that the company accept?

From parts 1 and 2 above, we have:

Net present value of Project A = -41,449.96

Net present value of Project B = $143,746.85

Since the Net present value of Project A is negative, it should be rejected.

Since the Net present value of Project B is positive, it should be accepted.

Therefore, I would recommend that company accept Project B.

6 0
3 years ago
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