lily's apparel has defined its target market by : <span>Psychographic characteristics
A psychograhic characteristic is a way to define a target market by finding similar attitudes, lifestyle , or value.
By knowing this similarities, we could find a product that will fulfill all the needs that is required by the majority of that market</span>
Answer: B. Consumers in foreign markets generally enjoy participating in marketing research.
Explanation: Consumers in foreign countries are accessible because there are currently many ways to address them, for example a company that sells clothes that wants to sell clothes in other markets and need to do a market research on a specific product, can use the large companies such as social networks or e-mail marketing to be able to offer the products or obtain the result of the research they are conducting.
The company would most probably be interested in early majority
.
<u>Explanation:
</u>
Adopter categories split consumers into sections on the basis of their willingness to try out new innovations or products.
The categories of adopters had been first given the name and defined by social scientist Everett Rogers in 1962 in the famous book Propagation of Innovation.
Adopter categories as a concept for the propagation of the theory of creativity are extended to several studies, amongst others, marketing, administrative studies, management of information, communications and research of complexity.
Early majority: If this group joins an idea or some other innovation, it appears to be adopted by the public shortly. This group makes useful decisions and practical advantages over coolness.
