Question

Wild plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. the series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about wild plus and led to a large viewership. in this case, wild plus engaged in:a. personal selling.b. sales promotion.c. advertising.d. public relations.

Answer 1

Answer:

D) public relations

Explanation:

In marketing, public relations refers to a company's efforts to carry out a series of programs and activities designed to improve the company's image and the image of the products or services that it offers.

In this case, the coverage provided by newspapers and television is not advertisement, it is part of a public relations efforts designed to make the public aware of the channel's environmental approach.