Push marketing pushes products to a specific audience, which is like advertising. An example of push marketing is mobile phone sales. And pull marketing is when a producer pulls consumers to their product. An example of pull marketing are sales promotions and discounts.
The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing them onto people. On the other hand, in pull marketing, the idea is to establish a loyal following and draw consumers to the products.
