The correct answer is public opinion.
As the name itself says, public opinion is the opinion of the public - what the general audience thinks about a particular issue. All of us have certain thoughts, opinions, and feelings about worldly issues, and that is termed as public opinions. We, as the general public, can form our own opinions about whatever topic during a specific time period.
Answer: It can help consumers feel a connection to the brand, it can make the company easier to remember
Explanation:
The correct answer is opinion
there are no scientific reports absolutely proving this. there's some hinting towards it, but it is not definite.