This jacket is so thin. It can't possibly keep out the rain."(Use the boomerang method.)

Business

1 answer:

Ivan2 years ago

6 0

Answer:

The jacket is thin because it uses a fiber called thinsulate that enables it to have the lightest weight but is also the warmest.

Explanation:

In general marketing, the boomerang method refers to the 'reconstruction' of the customer's objection into the main reason for buying. In other words, using the same excuse that a customer has about a product to entice him/her to buy that product by reframing it as a selling point is known as the boomerang method.

In the given scenario, the customer's objection is about the thinness of the jacket can be used as a selling point by the salesman by stating that the lightness of the jacket is what makes it a good product. So, if the seller tells the customer <em>"the jacket is thin because it uses a fiber called Thinsulate that makes it thin but also warm"</em>, then that will make it an interesting and important factor for the customer to like the product more.

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