The order of the attributes in RFM conforms to the order of their importance in ranking customers. Recency is the most important factor. Recency alone won’t sort out your good customers from your new ones. You need frequency for that. Frequency measures the intensity of a customer’s relationship with your business. How much a customer spends on average or in total is the final measure of his or her monetary value.
Zumiez is the best clothing store ever and they sell real expensive brands for less
Harley-Davidson is building brand personality by reinforcing the perception that his brand is masculine, rugged, and individualistic.
<h3>What is Brand personality?</h3>
Brand personality is a characteristics attributed to a brand name to which the consumer can relate.
It is an effective brand increases which empowers one's company to build connections with its target audience.
Hence, Harley-Davidson is building brand personality by reinforcing the perception that the brand is masculine, rugged, and individualistic.
Learn more about Brand personality here: brainly.com/question/14558525
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Answer:
-$8,600
Explanation:
Data provided in the question:
Distributions = $44,000
Basis = $42,000
Amount of ordinary income allocated = $10,600
Now,
Capital gain from distribution in excess of basis
= Distribution - Basis - Amount of ordinary income allocated
= $44,000 - $42,000 - $10,600
= -$8,600
here, negative sign depicts there is a capital loss
