Question

Gray London is a retired race car driver who helped Dale Earnhardt, Jr. get his start. He is writing a book and making a video about the early days or Dale Earnhardt. He is trying to decide whether to market these items directly over the Internet or to use intermediaries. To make this decision, he needs to know the pros and cons of each route. Provide that information and make a recommendation to him.

Answer 1

Answer:

Explanation:

Marketing your product directly over the internet can lead to much greater profits and there are many options that you can choose from in order to target the correct audience. Unfortunately, doing so does require marketing knowledge and is basically like growing a business. If you were to use intermediaries they already have the knowledge necessary to market your product but will take a percentage of the profits, which will ultimately limit your gains. Since Gray London is a race car driver, I am assumming that he does not have any prior technological expertise or marketing expertise, therefore I would recommend using intermediaries.