Brand name was the innovative way pears’ soap marketed its product.
Brand name is one of the brand elements by which customers are helped to identify and differentiate one product from another. It should be chosen very carefully.
It captures the key theme of a product in an efficient and economical manner. It can be noticed easily and its meaning can be stored and triggered in the memory instantly.
Choice of a brand name requires a lot of research. Brand names are not necessary to be associated with the product.
For example , brand names can be based on places such as Air India or British Airways, animals or birds name such as Dove soap, Puma, people name such as Louise Phillips, Allen Solly etc. In some instances, the company name is used for all products for example, General Electric, LG.
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Answer:
The answer is,
O To raise money for the corporation.
Explanation:
Issuing share is a method of financing for a corporation. Company can borrow money from external parties such as banks or issue debentures as well. However, the cost of such borrowings tends to be higher than issuing equity stocks and there are many legal necessities as well in such a process.
A fall in the interest rates in the UK, would cause the exchange rate of the UK to decline.
<h3>What is the impact of a fall in interest rate on exchange rate?</h3>
Exchange rate is the rate at which one currency is exchanged for another currency. Interest rate is the return earned by investors for allowing business owners use their funds.
When interest rate declines, the return earned by investors would fall. This would discourage investors from investing. This would lead to a decline in the demand for the UK currency. This would depress the exchange rate.
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Answer:
D) Growth in earnings per share averaging 15% or better annually for the next five years
Explanation:
First of all, objectives must be well defined and measurable. That is why increasing profitability is a good idea but not a very good strategic objective, since a 0.00001% growth in profits will still comply with it. The same applies with growing market share.
Improving product quality will help improve total sales but it is not a financial objective.
The only financial objective that is precise and measurable is option D, which sets the goal of increasing earnings per share at least 15% every year.
Agreed! This is so true tho!
