The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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Answer:
The answer is "b" - Customization
Explanation:
<u>Product Customization</u> is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want.
It is also known as product personalisation. This is evident in the given situation, as Lilly Ann can customize the cage according to her own preferences.
<u>Standardization</u>
- Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service that are available in different markets.
- It is a process of marketing a good or service without making any changes to it
- Standardization would be correct, if they brand offers the cage without any changes.
<u>Mass customization:</u>
- Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
- Other names for mass customization include made-to-order or built-to-order.
<u>Mass production:</u>
- Mass production is the manufacturing of large quantities of standardized products, often using assembly lines or automation technology.
- Mass production facilitates the efficient production of a large number of similar products.
<u>Modular design:</u>
- Modular design is a design approach that creates things out of independent parts with standard interfaces.
- This allows designs to be customized, upgraded, repaired and for parts to be reused.
Answer: $3000
Explanation: Allowance for doubtful accounts is the contra account to accounts receiveable when all the bad debts need to be accounted for. The bad debts reduces the accounts receivable line but all bad debts are actually deducted from the allowance for doubtful accounts.
The allowance for doubtful accounts for that year is calculated as 5% of the accounts receivable balance. This amounts to $8000 (160000 x 5%) before bad debts have been accounted for. Allowance for doubtful accounts moves in the opposite direction as accounts receivable because it is a contra account to this line item. At the end of the year before year end closing entries are done, and after the bad debts have been accounted for, the balance on the allowance for doubtful accounts is $5000.
This means that bad debts for that year is:
8000 (balance before bad debts have been accounted for)
- 5000 (balance after bad debts have been accounted for)
= $3000.
Answer:
D. continuous review system
Explanation:
In the context of manufacturing it seems that the system being described would be a continuous review system. Like mentioned in the question this is a system that automatically adjusts the stock level in real time when a product moves in or out of stock, and automatically triggers an order for more stock as soon as the stock level hits a low quantity point is hit.
Answer:
The correct answer is the letter b. Efficiency refers to maximizing the size of the pie; equality refers to distributing the pie fairly among members of society.
Explanation:
Efficiency is about maximizing production while minimizing costs, ie producing as much as possible with available resources. Equality refers to the distribution of production, that is, the division into economically considered fair parts of what was produced among the agents of society. In the example, efficiency would be to produce the largest pie possible given the existing resources. Equality would be the distribution of the pie considered socially fair.
