His audience was mostly puritan as was the case in the 18th century. His audience was probably scared mindless because his sermons usually included scary and vivid description of suffering, hell, sins, the devil, which was all supposed to scare you into being a better christian.
I think it’s A.
Hope this helps!!
B for sure. style is different for each author and influences potentially anything in the text. Think about shakespeare, he would obviously write differently to someone writing about teenage vampire romance.
D: Don’t Judge on Appearance Alone.