Akhenaten was not liked by the people of Egypt during his reign as pharaoh because he forced them to change their religion from
polytheistic to monotheistic. Describe the changes that he tried to make. Based on what you know about Egyptian religion, why do you think this would have been such a large change?
Akhenaten (pronounced /ˌækəˈnɑːtən/),[8] also spelled Echnaton,[9] Akhenaton,[3] Ikhnaton,[2] and Khuenaten[10][11] (Ancient Egyptian: ꜣḫ-n-jtn, meaning "Effective for the Aten"), was an ancient Egyptian pharaoh reigning c. 1353–1336[3] or 1351–1334 BC,[4] the tenth ruler of the Eighteenth Dynasty. Before the fifth year of his reign, he was known as Amenhotep IV (Ancient Egyptian: jmn-ḥtp, meaning "Amun is satisfied", Hellenized as Amenophis IV).
Akhenaten Amenhotep IV Amenophis IV, Naphurureya, Ikhnaton[1][2] Statue of Akhenaten in the early Amarna style Statue of Akhenaten in the early Amarna style Pharaoh Reign 1353–1336 BC[3] 1351–1334 BC[4] (18th Dynasty of Egypt) Predecessor Amenhotep III Successor Smenkhkare Royal titulary Consort Nefertiti Kiya An unidentified sister-wife (most likely) Tadukhipa Children Smenkhkare? Meritaten Meketaten Ankhesenamun Neferneferuaten Tasherit Neferneferure Setepenre Tutankhamun (most likely) Ankhesenpaaten Tasherit? Meritaten Tasherit? Father Amenhotep III Mother Tiye Died 1336 or 1334 BC Burial Royal Tomb of Akhenaten, Amarna (original tomb) KV55 (disputed) [6][7] Monuments Akhetaten, Gempaaten Religion Ancient Egyptian religion Atenism Akhenaten is noted for abandoning Egypt's traditional polytheistic religion and introducing Atenism, worship centered on Aten. The views of Egyptologists differ whether Atenism should be considered as absolute monotheism, or whether it was monolatry, syncretism, or henotheism.[12][13] This culture shift away from traditional religion was not widely accepted. After his death, Akhenaten's monuments were dismantled and hidden, his statues were destroyed, and his name excluded from lists of rulers compiled by later pharaohs.[14] Traditional religious practice was gradually restored, notably under his close successor Tutankhamun, who changed his name from Tutankhaten early in his reign.[15] When some dozen years later rulers without clear rights of succession from the Eighteenth Dynasty founded a new dynasty, they discredited Akhenaten and his immediate successors, referring to Akhenaten himself as "the enemy" or "that criminal" in archival records.[16][17]
Akhenaten was all but lost to history until the late 19th century discovery of Amarna, or Akhetaten, the new capital city he built for the worship of Aten.[18] Furthermore, in 1907, a mummy that could be Akhenaten's was unearthed from the tomb KV55 in the Valley of the Kings by Edward R. Ayrton. Genetic testing has determined that the man buried in KV55 was Tutankhamun's father,[19] but its identification as Akhenaten has since been questioned.[6][7][20][21][22]
Akhenaten's rediscovery and Flinders Petrie's early excavations at Amarna sparked great public interest in the pharaoh and his queen Nefertiti. He has been described as "enigmatic", "mysterious", "revolutionary", "the greatest idealist of the world", and "the first individual in history", but also as a "heretic", "fanatic", "possibly insane", and "mad".[12][23][24][25][26] The interest comes from his connection with Tutankhamun, the unique style and high quality of the pictorial arts he patronized, and ongoing interest in the religion he attempted to establish.
According to the stages of change model, the three characteristics of the pre-contemplation stage for changing a specific behavior are:
You do not see a reason to change the behavior.
You have no motivation to change your behavior.
You do not acknowledge that you have the behavior.
<h3>What is a Behavior?</h3>
This refers to the way in which a person acts or conducts oneself, especially towards others.
Hence, we can see that According to the stages of change model, the three characteristics of the pre-contemplation stage for changing a specific behavior are given above,
While we all agree that the use of modern technology allows for almost instantaneous dissemination of information, yet some of its benefits for public relations practitioners are compromised by lack of time to manage certain kinds of information.
Public relations can play an important role in helping the organization build its brand, which is the collection of perceptions about the organization in the mind of the consumer.
Time constraint connected to the benefits of public relationship makes them to rush the process of collecting nice and quality perception about its organizarion from member of the society.
This hurry approach is a huge disadvantage as it makes the public relations officer lack adequate amount of time to analyse the data and disseminate the best or world standard service.
Sailboats were invented in order to expand Sumerian trade. Wood and papyrus were used to make lightweight sailboats so that it was easy for them to move on water.
