Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is
A) ineffective.
B) overrated.
c) easy.
D) simple.
E) expensive.
Answer:
A) ineffective
Explanation:
Personal selling has to do with marketing that is done by a salesman from the sale of a product/service from the manufacturer to the consumer.
The seller or salesman tries to promote his product through their attitude, appearance, manners and expert knowledge, They try to encourage the customer to buy the product, or at the very least, try the product.
IMC means Integrated Marketing Communications which makes sure that all forms of communications and messages regarding marketing and sales are carefully linked together.
Compared to IMC alternatives, personal selling is ineffective.
Answer:
False
Explanation:
The sales budget is a budget that indicates the amount of goods or services that the company expects to sell in a specific period of time. In order to make the sales budget, you have estimate the amount of units you plan to sell and multiply this for the selling price per unit to get the total sells. According to this, the statement that says that to develop the sales budget, companies must estimate both unit sales and the production cost per unit is false because to develop the sales budget, companies must estimate unit sales and selling price per unit.
Answer: B. $438
Explanation:
Correspondence Cost = Number of letters * Predetermined cost of correspondence
Predetermined cost of correspondence = Allocated cost/ Allocated base
= 14,000/1,600 letters
= $8.75 per letter
Northeast Office used 50 letters for correspondence.
Cost = 8.75 * 50
= $437.50
= $438
Answer:
see below
Explanation:
Social security and medicare taxes form the Federal Insurance Contributions Act (FICA) tax. These taxes are deducted from both the employer and employee per paycheck.
Social security tax forms the bulk of the FICA tax. The tax revenue collected as social security tax funds the United States government Social Security Trusts. The trusts are programs managed by the Social Security administration and include
- Retirement benefits
- Survivor benefits
- Disability benefits
Medicare tax revenue funds Federal government medicare programs. This program caters to older American health care costs. The government's general revenue also finances health care. Medicare or health services in the USA are not solely dependent on medicare tax.
When deciding what price to charge consumers, the monopolist may choose to charge them different prices based on the customers income level.
Given that monopolist chooses different prices from different customers.
We are required to give the basis on which the monopolist may charge different prices from different customers.
Monopoly is a situation in which the producer or seller charges comparatively high prices from customers.
So, the monopolist may choose to charge the different prices from different customers based on the income level of customers.
Hence when deciding what price to charge consumers, the monopolist may choose to charge them different prices based on the customers income level.
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