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exis [7]
3 years ago
10

Yum! Brands customizes their marketing approach to better fit certain markets. However, their overall marketing and branding mes

sage must remain consistent worldwide and is controlled in the company's home market. Which stage of the global experience learning curve is Yum! Brands currently in
Business
2 answers:
Irina-Kira [14]3 years ago
8 0

Answer:

Global Marketing

Explanation:

Based on this scenario, it seems that Yum! Brands is currently in the Global Marketing stage. In this, they decide on the best way to market their product/services in such a way that will maximize their reach as well as their profits Globally. These decisions are made so that their marketing is efficient in various geographic locations without having to specifically target different marketing campaigns in each location. All of which is created and controlled from within the company's home market.

SashulF [63]3 years ago
5 0

Answer:

International marketing

Explanation:

Global learning experience curve is one that shows the stages a company goes through in trying to adapt and reduce overhead costs of production and marketing.

There are four stages in the global experience learning curve:

- companies with no foreign marketing

- companies with foreign marketing

- international marketing

- global marketing

The international marketing phase is where there is manufacturing of products outside the domestic market. With business division in these foreign locations

However domestic approach of the company is still used in marketing activities.

In the given scenario Yum Brands overall marketing and branding message must remain consistent worldwide and is controlled in the company's home market.

This is the international marketing approach

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It is true that Opportunity costs at a manufacturing company are not part of manufacturing overhead.

<h3>What is Opportunity costs ?</h3>

Opportunity costs can be described as the term that represent the potential benefits which  individual, investor, misses out in the process of choosing one alternative over another.

Because opportunity costs are unseen  can be easily overlooked, therefore, in this case, It is true that Opportunity costs at a manufacturing company are not part of manufacturing overhead.

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Answer:

take the payments over time payout

Explanation:

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3 years ago
A real estate professional leased a building for 10 years at an annual rent of $48,000. She will receive a commission of 7.5% fo
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Commission for the next three years

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Commission for the final two years

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Answer:

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Horizontal analysis is used in financial statement analysis to compare historical data, such as ratios, or line items, over a number of accounting periods. Horizontal analysis can either use absolute comparisons or percentage comparisons, where the numbers in each succeeding period are expressed as a percentage of the amount in the baseline year, within the baseline amount being listed as 100%.

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