Question

Yum! Brands customizes their marketing approach to better fit certain markets. However, their overall marketing and branding message must remain consistent worldwide and is controlled in the company's home market. Which stage of the global experience learning curve is Yum! Brands currently in

Answer 1

Answer:

Global Marketing

Explanation:

Based on this scenario, it seems that Yum! Brands is currently in the Global Marketing stage. In this, they decide on the best way to market their product/services in such a way that will maximize their reach as well as their profits Globally. These decisions are made so that their marketing is efficient in various geographic locations without having to specifically target different marketing campaigns in each location. All of which is created and controlled from within the company's home market.

Answer 2

Answer:

International marketing

Explanation:

Global learning experience curve is one that shows the stages a company goes through in trying to adapt and reduce overhead costs of production and marketing.

There are four stages in the global experience learning curve:

- companies with no foreign marketing

- companies with foreign marketing

- international marketing

- global marketing

The international marketing phase is where there is manufacturing of products outside the domestic market. With business division in these foreign locations

However domestic approach of the company is still used in marketing activities.

In the given scenario Yum Brands overall marketing and branding message must remain consistent worldwide and is controlled in the company's home market.

This is the international marketing approach