BAIT AND SWITCH ADVERTISING is a type of advertising where a seller of a products or goods deceive a prospective buyer by advertising a product that is desirable in which when the buyer make an effort to purchase the product or ask to see the advertised product the seller will show the prospective buyer available product instead of the advertised product in which the buyer will then find out that the advertised product is unavailable just as in the case of John who advertised a desirable property that was already sold out a months ago in order to attract prospective buyers in which when the advertised product was ask by the buyers he shows the buyer available properties instead which means that this act by Broker John is an example of BAIT AND SWITCH ADVERTISING.
Technology has advanced in this era to ease the life of humans. The latest technology is used by the businesses to provide their customers best services. The technology has also provided customers to reject and stop unwanted advertisements. They can block the advertisement messages they do not wish to receive any more.
Explanation:
The technological advancement has provided ways for business development to media and advertisement industry but it has also created negative impact to the industry. The customers block the advertisement messages which they do not find feasible. The advertisement may go wasted because the impact of advertisement did not reached the customers.