They should plant now rather than wait
Answer:
The answer is: You need to identify your market.- Who are your potential customers and what unsatisfied need do they have in common?
Explanation:
A marketing concept can be defined as: The idea/concept/philosophy that your business is going to follow in order to satisfy their customers' needs while reaching their business's goals.
The first thing you need to do is identify your target market, i.e. Who are your potential customers and what unsatisfied need do they have in common?
When a firm's customers make investments in order to use its particular product or service, the customers incur switching costs if they purchase another firm's products or services instead. Therefore, the option B holds true.
<h3>What is the significance of switching costs?</h3>
The switching costs can be referred to or considered as the costs incurred by the customers of a product or a service when they use the alternatives or the competitive products available in the market, instead of the product they were using earlier.
Therefore, the option B holds true and states regarding the significance of the switching costs.
Learn more about switching costs here:
brainly.com/question/14728758
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When a firm's customers make investments in order to use its particular product or service, the customers incur which type of costs if they purchase another firm's products or services instead?
A. Acquisition costs
B. Switching costs
C. Alternative costs
D. Replacement costs