When Apple launched the first ever iPhone in 2007, it was truly revolutionary in every sense. The features were right, the design was right, the price was right. It was truly the epitome of Steve Job’s design and UI aesthetics-sell a product that the consumers would love.
Apple followed it up with better and better models, until the iPhone 5, which was the last Apple project that Steve Jobs worked on before his death. Those were the golden days of Apple; it had amazing products and a die-hard fan base who swore by their phones. Apple doesn’t care about its customers anymore. They don’t care what the people want. Apple, in its bid to become different, started taking away features and turning a blind eye to the customer feedback.