Question

ou invent of a new type of dog leash. You choose a market segmentation approach and decide to target the large national population of dog owners. After reviewing what identifies an ideal market you realize your segmentation approach does not meet any of the effective segmentation conditions. At this point you should:

Answer 1

Answer: refine your approach by going back to the drawing board

Explanation:

Based on the information given, since after reviewing what identifies an ideal market, it's realize that the segmentation approach does not meet any of the effective segmentation conditions, then one should refine their approach by going back to the drawing board.

When this is done, one can then restrategize and then choose a segmentation approach that meets the effective segmentation conditions.