Answer:
Gestures
Explanation:
Gestures is the name of the Mac feature that makes these finger motions available to perform specific functions on a Mac OS system:
Yes, your search results are based on your location, if you allow safari to use your location (phone)
The most common way I've seen is to have a slide where you have the additional information. It can be phone numbers, email address, websites, books, anything you want to refer to.
People tend to photograph these slides so make sure the information is error free and that you add you own marketing info to the slide as well.