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Lerok [7]
3 years ago
11

Data that are observed or collected directly from respondents are called: a. primary data. b. direct samples. c. secondary data.

d. stratified data. e. firsthand information.
Business
1 answer:
Anon25 [30]3 years ago
4 0

Answer:

Data that are observed or collected directly from respondents are called primary data.                      

Explanation:

Primary data are data obtained directly from respondents via field survey. These data are usually collected through the use of questionnaires or interviews.

You might be interested in
Anderson Enterprises, an advertising firm, planned to make its communication process more effective and interviewed employees to
Yuri [45]

Answer:

C. Social network analysis

Explanation:

According to my research on different company intercommunication techniques, I can say that based on the information provided within the question the approach being used here is called a Social network analysis. This is a form of analyzing certain individual sectors or people and observing the relationships between them.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

6 0
4 years ago
What data are collected from consumers to develop a perceptual map for a particular product category?
olga2289 [7]

Answer:

Detail Answer is given below

Explanation:

A perceptual map is a graphic used by market researchers and companies to describe and understand how target customers see and feel about a particular brand or product.

Perceptual maps can also be called product positioning maps.

These useful graphics allow organizations to understand the competitive positioning of their brand or product. They also allow organizations to consider comparisons of attributes that are important to customers and identify open areas within their markets.

To obtain the data that is plotted on a perceptual map, surveys are distributed to potential clients and clients who ask them about their experience with a product. These surveys ask about the opinions of respondents about product performance, packaging, price, size and other variables.

Qualitative survey responses are then transferred to a perceptual map using a scale, such as the Likert Scale. The table analysis is used to inform the development and improvement of the product.

A usual perceptual map is a two-dimensional graph with a vertical axis (Y) and a horizontal axis (X). Respectively axis contains of a pair of opposite attributes at each end.

Format of Map

For example, if the purpose of the map is to investigate how consumers feel about breakfast cereals, the Y axis could have "a great taste" on one end and a "bad taste" on the other. The X axis could have "low nutritional value" at one end and "high nutritional value" at the other end.

Each cereal brand is drawn on the perceptual map based on how consumers perceive the brand's products in relation to those attributes.

For a perceptual map to be as useful as possible, the X and Y axes must measure the attributes that consumers really consider when making purchasing decisions in the real world.

Once again, the best way to begin to understand how customers and potential customers see products and brands in a market is to survey them.

5 0
3 years ago
Whispering Winds Corp. purchased a delivery truck for $34,000 on January 1, 2022. The truck has an expected salvage value of $5,
Wittaler [7]

Answer: $0.29 per mile

Explanation:

Truck is to be driven for 100,000 miles.

It has a cost of $34,000 and a salvage value of $5,000.

Useful life is 8 years.

Depreciable cost per mile under units-of-activity method = (Cost price - Salvage value) / Miles to be driven

= (34,000 - 5,000) / 100,000

= $0.29 per mile

3 0
3 years ago
Cyrus is a tipped employee in Illinois. He is single with one withholding allowance and the minimum cash wage in Illinois is $4.
tino4ka555 [31]

Answer:

249$

Explanation

ANS-MINIMUM CASH WAGE PER HOUR=3.30

TIP CREDIT PER HOUR=4.95

TOTAL PAY=8.25 PER HOUR

FOR 52 HOURS =52*8.25=429$

TIPS INCUDED IN ABOVE=180$

THEREFORE THE PAY WOULD BE=429-180=249$

6 0
3 years ago
Carol Bates, a young, dynamic, and affluent banker, likes to shop online and try out new products. She likes to keep herself upd
Wittaler [7]
<h2>"Innovative" traits best describes Carol</h2>

Explanation:

Based on the given statement, Carol Bates is very much interested in grabbing the latest gadgets. It means that,

  • Carol is updated
  • Adaptable to change
  • Have exploring capability to upgrade
  • A technology savvy
  • Monitors market and has good knowledge on current trends
  • Self-motivated to be on track
  • Has creative skills to use the latest gadgets

All the above qualities describes that Carol Bates is innovative.

4 0
3 years ago
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