Question

After reviewing your research, your team agrees that a market penetration strategy would be best for the ShipShape. Given the strategy your team has chosen, which of the following should you recommend to YelloW?
a. Develop a new product that features a dehydration detection system. Serious athletes would be interested in this new item.
b. Start selling the ShipShape using an online direct-from-manufacturer channel.
c. Add mp3 capabilities so users can listen to music from their ShipShape. Call it the ShipShape2.
d. Launch an ad campaign for the Shipshape that shows baby boomers using the product to monitor weight loss activities

Answer 1

Answer: b. Start selling the ShipShape using an online direct-from-manufacturer channel

Explanation:

Market penetration strategy is typically used by a company that wants to enter a new market. It is the sale of a product in a particular market.

Since the team has chosen the market penetration strategy, the option that should be recommended to YelloW would be to start selling the ShipShape using an online direct-from-manufacturer channel.