Question

5. Give an example of 'Post Purchase Behavior being important in the buying

Answer 1

The correct answer to this open question is the following.

Although there are no options attached we can say the following.

This would be my example of Post Purchase Behavior being important in the buying process of an individual buyer.

When an individual buys a car, the seller usually shows a great attitude to take care of the client, he continually answers questions and facilitates the process. But the deal is done, it seems that the salesman and the company automatically disappear.

Post Purchase Behavior is important in the buying process of an individual buyer because it really shows the interest and the willingness of the company to take care of their clients. Here is when the salesman or the customer care agent follows up and offers the client a series of services or options to make the client feel comfortable and assure him that he did the best purchase.

The customer care agent can frequently call the client or contact him through email, to ask about how he feels with his new car, if he has encountered any problems if the company can be of help, maybe offering the client a "thank you gift" to create a loyalty bond, and more.