Answer:
Define key messages that communicate the birthday cake benefits to the birthday market
Explanation:
Market Analysis
This is simply refered to as a method used in examining demand for and supply of a property type e g birthday cake and the geographic market area for that property type will be sold to.
What to include in your market analysis
1. Industry Description and outlook
2. Information about your target market
-3. Distinguishing characteristics
4. Size of the primary target market
5. Competitive analysis etc.
The Strategic Communication Process
.These are said to be steps involve significant analysis, data collection and decision making. They includes;
Step 1: Analyze the situation
Step 2: Define the objectives
Step 3: Conduct audience research
Step 4: Determine key messages
Determine key messages
In this step, there is the use of the information and data collected from the previous steps to create an effective message targeted towards the target group.
