Question

Suppose that you were interested in building a luxury apartment complex in your hometown. In your analysis of local demographics, you discover that the target market makes up only 5% (core market share) of the households that currently rent (or would be interested in renting) in this town. If market experts believe that a total of 5,000 apartment units will be rented in your entire hometown within the next year, what is the projected number of units the developer could expect to lease in year 1 if he is able to capture 20% of the market potential

Answer 1

Answer:

The projected number of units the developer could expect to lease in year 1 if he is able to capture 20% of the market potential is:

= 1,000 apartment units.

Explanation:

a) Data and Calculations:

The percentage of households that currently rent in the town = 5%

Demographic of households in the town = 100,000 (5,000/5%)

Number of apartment units established by market experts to be rented in the entire hometown within the next year = 5,000 (5% of 100,000)

20% of the market potential = 1,000 (5,000 * 20%)