Answer:
Self-Actualization and Esteem
Explanation:
According to Herzberg's theory, motivators result in personal satisfaction. Motivators come from the intrinsic conditions of the job an employee performs, e.g. recognition (employee of the month), personal growth (a promotion).
Herzberg's motivators relate to the higher levels of Maslow's pyramid, which basically deal with developing the full potential of individuals.
On the other hand, Herzberg's hygiene are related to the lower levels of Maslow's pyramid.
To put it simply, they have to develop a product that make people want to pay to acquire it.
Sellable product usually either :
- able to make people happy ( such as movies, music, Delicious food, etc) or
- Able to make people's life become easier ( such as Gadgets, consultation service, etc)