Cultural Change- Modification of a society through innovation, invention, discovery, or contact with other societies is called cultural change. It has been sometimes called repositioning of culture, which means the reconstruction of the cultural concept of a society. It is a slow but continuous process. But this process is accelerated by two conditions. These are :
(a) When a group of people come in contact with other cultures, it borrows cultural traits from them. As a result, the borrowed traits either add to the culture of the borrower or replace or modify certain traits which it already has.
The more the people have contacts with other cultures, the more would they borrow from other cultures, modifying their own culture complexes.
(b) The culture changes not only because it borrows traits from other cultures, but also by way of the process of spread of culture traits. This process is called diffusion.
(c) Diffusion takes places not only by contact ut also by indirect means of communication.
(d) The advancement in information technology and transportation system has made contact easy and quick making the process of diffusion quite fast.
