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Arada [10]
3 years ago
13

Explain the role of secondary data in gaining customer insights​

Business
1 answer:
Gnoma [55]3 years ago
8 0
Secondary data is information that already exists for another purpose. Researchers get the data by the company's internal database. They are also able to get the information by other resources. One potential problem that may occur is not all information they need are easily obtainable.
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mafiozo [28]

Answer:

The answer is:

Inelastic

Elastic

Explanation:

Nita’s demand for Coca-Cola will be relatively more inelastic i.e his demand will not be sensitive to price. Increasing the price of Coca-cola will not make Nita to change its taste because he is a devoted Coca-Cola consumer.

Becky’s demand will be relatively more elastic because he has an option to choose between Pepsi and Coca-cola.

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